Industries

Media and Publishing

Media and Publishing

Leverage a platform that empowers media companies with seamless credit and AR workflows — keeping campaigns on schedule, maximizing airtime, and protecting cash flow in a high-speed, results-driven industry.

Workflows for Fast-Moving Campaigns

Ad space sells fast, but all too often, payments move slowly. In a world of tight deadlines, campaign launches, and shifting media buys, any delay in receivables disrupts more than cash flow — it strains client relations, slows reinvestments, and clouds forecasting. With complex billing cycles and high-volume contracts, media finance teams can’t afford to rely on spreadsheets and manual approval chains.

68%

Of media firms report major cash flow fluctuations that delay reinvestment.

Automate credit decisions, document collection, and send payment reminders.

Meeting Industry Challenges

In an industry where deadlines drive dollars, slow credit approvals and fragmented collections introduce risk at every turn.

Varied Billing Models

From digital placements to licensing agreements, every client relationship brings a different billing cadence and credit need.

High-Stakes Contracts

Large ad buys and time-sensitive campaigns require instant credit decisions and real-time risk visibility.

Revenue Volatility

Fluctuations in spend and shifting platform preferences demand dynamic, adaptive credit policies.

Transform Your Media O2C Operations

With campaigns moving at breakneck speed and billing cycles growing more complex, delays in credit approval or collections can ripple through the entire business. The teams that stay ahead are the ones who replace spreadsheets with systems built for clarity, speed, and scale.
Faster Credit-to-Campaign Timelines
  • Auto-approve qualified clients using pre-set rules for spend history and media type
  • Digitally onboard new advertisers in minutes
  • Reduce campaign launch delays tied to manual credit reviews
Clarity Across Complex Billing Structures
  • Centralize AR across one-time ads, sponsorships, licensing, and recurring media buys.
  • Auto-apply payments to the correct campaign or placement with rule-based reconciliation.
  • Customize invoicing cycles to align with agency retainers or publisher contracts.
Protect Revenue in a Volatile Landscape
  • Proactively flag payment risk with AI models tuned to media buyer behavior.
  • Detect anomalies in multi-platform ad buys and content licensing agreements.
  • Enforce compliance with pre-launch credit checks and real-time fraud screening.

Key Features for Media, Advertising, and Publishing

Instant Decision Manager
Approve high-volume ad placements, sponsorships, and content deals in real time using configurable risk parameters that reflect spend history, buyer type, and campaign timelines.
Campaign-Coded Invoices
Generate and route invoices tagged by campaign, media channel, or placement type, simplifying reconciliation.
Automated Dispute Resolution
Manage and resolve invoice disputes tied to ad impressions, billing mismatches, or platform reporting with built-in communication threads and escalation paths.
Multi-Platform Monitoring
Track exposure across agencies, advertisers, and platforms in a singular dashboard. Set alerts based on credit utilization, billing frequency, or platform-specific risk indicators.

Why Choose Bectran for Media Solutions?

Operating in a world governed by tight deadlines, high client demands, and acyclic revenue, media and advertising firms require an all-encompassing platform.
Accelerate Receivables
Customize Workflows
Support Growth
Assess Intelligently

Faster Cash, Fewer Headaches

Reduce DSO with automated invoicing, payment reminders, and dispute resolution with a platform built for fast-paced campaign timelines and client-first service models.
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Billing That Fits Your Business

Support billing for one-off placements, recurring contracts, and content licensing in a single system. Adapt credit and AR flows to your unique deal structures.
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Built to Scale with You

As your media footprint grows, nothing less than complete visibility is enough. Utilize a platform that keeps pace with every campaign, contract, and payment.
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Smarter Credit, Less Risk

Leverage historical spend, media channel exposure, and platform credentials to assess risk in real time.
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What our Clients say

"We collect money faster. Compared to last year, we're $10 million ahead, which is substantial in our business."

Frank van Straalen

Chief Financial Officer,

Monrovia Nursery Company

"It's been a very positive experience. Not only with implementation, but with custom modifications or changes down the road... we have a very good partner in Bectran that listens to and understands our needs."

Dan Harvick

Vice President of Credit,

Ben E. Keith

"Bectran uses advanced logic to connect with our customers and give them more information...[Bectran] has been quicker and easier for our customers."

Chris Arrington

Chief Credit Officer,

SRS Distribution

"The technical team met with us on multiple occasions. They made time available, even during our working hours, in order to implement the solution."

Tim Murphy

Senior Information Systems Project Manager,

Michelin

"We're not a cookie-cutter credit department... we were very impressed with how Bectran stuck with us, even with the curveballs we threw."

Shane Inglesby

Corporate Credit Manager,

Clyde Companies

Resources and Insights

Explore the forefront of O2C innovation.

Automating Your Cash Application: What You Should Know
How to Turn Your AR Process into a Customer Retention Strategy
B2B Credit and Payment Fraud: Why You Should Be Prepared

Turn Campaigns into Cash Flow.

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